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Just B products can be worn by all ethnicities but aims to fill a void in the beauty community to perfectly complement brown skin tones.
October 21, 2021
By: Lianna Albrizio
Associate Editor
Just B, a cosmetics brand focused on creating high-performing, customizable and eco-conscious products that celebrate the beauty of brown skin, launches with the introduction of its first product, Lip Spectrum. After a fruitless search of the perfect lipstick shade that worked for her South Asian skin tone, celebrated Pakistani makeup artist Bina Khan took matters into her own hands. Khan teamed up with software engineers and husband-wife duo, Sean and Madiha Chan, to launch a brand th...
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